ZINDA NEWS & MEDIA

Zinda Foods, a challenger health conscious FTG brand has secured a six figure growth investment to fund rapid expansion plans. This funding is part of a pre-seed round led by HVB 88 Angels, a US based Angel Fund along with a US based private investor.

The second tranche of this pre-seed round is poised to bring in another six-figure capital injection from a Singapore based PE fund later in May.

Zinda Foods retails its filled AirWraps through Tesco, Budgens & Londis stores nationwide. The investment will be used to support new retailer listings with other major multiples and launch the AirWrap flatbread.

The brand also confirmed a large spend on building the marketing and sales team, spruce up brand & marketing activity and spearhead NPD.

Siddharth Jain and Porus Doctor, Co-Founders from HVB 88 Angels said: “Our investment in Zinda Foods five ingredient AirWrap, the UK’s first all-natural commercially produced wheat flour wrap, is the best option in the market and we are glad to be part of this journey and witness their growth plans to make this available in all stores across the UK & beyond.”

HVB88 come in as strategic equity investors to bolster Zinda’s ambitious growth plans & open up further opportunities through their vast network of diverse expertise across geographies and industry verticals.

Anishya Kumar, Founder of Zinda Foods commented: “This is a massive milestone for Zinda at a time when Covid brought us down to our knees. We were resilient through the pandemic & now since the worst is over, the support of HVB88 will help us pivot and grow exponentially.”

There is a dynamic shift towards growing consumer demand for clean ingredients, healthier alternatives for everyday functional foods where challenger brands in competitive food categories like chilled and bakery can really make a difference.

Kumar added: “There are two simple principles we follow as a manufacturer- to focus on what we do best and with good intention, the rest will follow”.