Building a healthier relationship with food for our children – Entirely Food Feature
For Mother’s Day, our Founder and Managing Director Anishya Kumar, wrote a piece for Entirely Food about the importance of passing on skills such as cooking and buying food. Her concern with the processed foods she saw in UK supermarkets and how wanting her child to have a healthy relationship with food led to her mission for Zinda Foods.
“There’s science behind the way we’ve cooked for generations. And its never been more apparent than when my husband & I relocated to the UK from India 12 years ago. I found myself caught up in “nutrition transition”. Back then in India, we had little access to processed foods, packaged foods, short shelf life, long shelf life, ready to cook sauces, etc. Its was all pretty much functional. You buy & cook fresh produce, with well thought out ingredient combinations, and the meal was meant to be wholesome, balanced and nutritious. And most of all it was really tasty! This meal never left us craving for snacks or eating between meals, which is a phenomenon unheard of today.
“I was overwhelmed when I first entered a UK supermarket 12 years ago. And the regular supermarket shop was an ordeal which left me confused and frazzled being surrounded by an endless array of sweet & salty industrial concoctions far cheaper than produce in the fresh aisles.
“When my daughter Miel was born, I realised that as a parent I was going to hand-over this same dysfunctional eating psychology to her. Her taste will then be defined by food companies that push foods high in sugar, fat & salt despite their illusion of infinite choice and often disguised as being healthy!
“The approach was wrong, so as a parent, I had to relearn how to eat & cook and help my child build a healthier relationship with food.
“And so the journey of creating products that would give us all nourishment with optimal energy balance, keeping us fuller for longer, started as a mission for Zinda Foods.”
The full version of Anishya’s feature can be found on Entirely Food. The AirWrap can now be found in 62 Tesco Metro , Tesco Express and Tesco Extra Stores across London.