Artisan Airwrap: Featured in Curry Life Magazine
Anishya Kumar, the Founder & CEO of Zinda Foods is the innovator of a disruptive, game changing innovative wrap base trademarked as the AirWrap® – a low carb, artisan, natural, carrier, free of palm oil, trans fats, industrial additives, lard & preservatives. The first six months of her company have seen impressive growth in sales in Tesco of her filled wraps. The second quarter in particular reflects the consumer interest in having an alternative to standard wraps with the rate of sales much higher than expected.
The AirWrap is the anti-thesis of mass-produced ultra-processed tortillas. On launching the filled range of chilled ready to eat wraps into Tesco in January 2019, Michelin starred chef Alfred Prasad was the first to validate & champion this ingredient while developing fillings for the range. He said “The wrap itself is so unique compared to the generic, commercial wrap bases available, which gave me a lot to play around with.”
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https://issuu.com/currylifemagazine/docs/79_currylife_output_light/16
