Zinda AirWraps in International Sandwich and Food to Go News
The full page feature highlights our listing in selected Tesco London stores earlier in January 2019.
Anishya Kumar, the inspiration & face behind Zinda Foods says, “We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional”.
Zinda was born out of a desire to break the glass ceiling that was set for the food-to-go industry by creating products that were delicious, natural, healthy, filling and most of all affordable!”
We’d like to thank International Sandwich and Food To Go News for giving us a full page feature in the March 2019 issue.
Anishya reminisces “after moving to the UK, from India 12 years ago, I found myself in a ‘nutrition transition’. I became hugely overwhelmed and frazzled by how I was buying and eating food. How I cooked and ate back in India, fresh, wholesome, balanced and nutritious meals, seemed to be becoming a thing of the past.”
With Zinda, I was inspired, to combine premium fresh ingredients and flavours with homemade comfort & nourishment in an unfussy, convenient format such as a wrap for UK consumers that was healthy and really tasty. I believe, with Zinda, people will be excited about the prospect of eating something good on-the-go, rather than feeling underwhelmed by lack of taste, variety and being able to find something that’s good for you nutritionally.”
Zinda’s AirWrap® was recognized and awarded a Sammie for Most Innovative Sandwich Product by the British Sandwich Association in 2017, described by the judging panel as a “game changer” and “good alternative to the tortilla”. The AirWrap can now be found in 62 Tesco Metro , Tesco Express and Tesco Extra Stores across London.