{"id":735,"date":"2019-05-27T11:31:02","date_gmt":"2019-05-27T11:31:02","guid":{"rendered":"https:\/\/www.zindafoods.com\/blog\/?p=735"},"modified":"2021-07-13T08:08:52","modified_gmt":"2021-07-13T08:08:52","slug":"women-in-food-industry-interview-zinda-foods-airwrap-md-anishya-kumar","status":"publish","type":"post","link":"https:\/\/zindafoods.com\/blog\/women-in-food-industry-interview-zinda-foods-airwrap-md-anishya-kumar\/","title":{"rendered":"Women In The Food Industry interview our founder Anishya Kumar"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Anishya\t\t\t\t\t\t\t\t\t\t\t
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To mark the start of British Sandwich Week, Co-founder of Women In the Food Industry<\/a>, Mecca Ibrahim<\/a>, chatted with our founder Anishya Kumar about sandwiches, start ups and selling to supermarkets.<\/p>

The sandwich is\u00a0one of Britain’s greatest inventions & is the largest part of the food to go market – each year we spend \u00a33 billion on sandwiches!\u00a0<\/p>

Moving from her own kitchen and from selling through local convenience store\u00a0to\u00a0supplying to Tesco<\/a>\u00a0was a big move and must have come with many challenges. It’s a journey that most people wanting to go big will be interested in.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How did she find scaling up for their orders? “First I had to make a decision as to whether we would manufacture ourselves or let another factory take\u00a0 over.\u00a0The soft option was to get a sandwich manufacturer to make the fillings and put them in our base. But I would have lost control of all of the ingredients that went into it.\u00a0 I wanted to streamline the systems myself.\u00a0 When I started with the convenience stores I was making about 10 cases of each flavour of wrap a day, but I had to scale up to producing 30 to 40 cases a day of each flavour with the first Tesco order. Then orders doubled within two weeks and trebled shortly after that.”<\/p>

Ingredients are extremely important to Anishya who explains her position on trans fats, palm oil and additives and preservatives. “I don\u2019t think it\u2019s normal for a tortilla to have a 6 to 12 month shelf life. We\u2019re all bit critical now and look at additives that are in our food and there\u2019s a clear move to eating more naturally.\u00a0 Why should this be any different with the carriers of our sandwiches or wraps?”<\/p>

You can read the full\u00a0interview with our founder & MD Anishya Kumar, <\/a>on Women In the Food Industry’s site.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

To mark the start of British Sandwich Week, Co-founder of Women In the Food Industry, Mecca Ibrahim, chatted with our founder Anishya Kumar about sandwiches, start ups and selling to supermarkets. The sandwich is\u00a0one of Britain’s greatest inventions & is the largest part of the food to go market – each year we spend \u00a33 […]<\/p>\n","protected":false},"author":1,"featured_media":738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[44,13,20,19,29,30],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airwrap","tag-airwraps","tag-halal","tag-halal-food","tag-healthy-breakfast","tag-healthy-lunch"],"_links":{"self":[{"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/posts\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":7,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/posts\/735\/revisions\/744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/media\/738"}],"wp:attachment":[{"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zindafoods.com\/blog\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}